|My coffee didn't look this good unfortunately via|
Women don't have a problem joking among themselves about "starter" husbands, or "stripper heels". We accept that the shoes that we buy evoke different reactions, and that is why we own so many. We have shoes for going out and shoes for work and shoes for going shopping for new shoes. I think if among a group of friends, a person commented on liking a friend's shoe and she replied, "thanks -- these are my walk of shame shoes!" that the group of friends would have a good laugh and enjoy the joke. I imagine this was the concept in the board room at Nine West -- let's get in on this joke between women so we feel more like a friend and less like a store.
Where they went wrong is that what women say among friends, sometimes sounds much more offensive when said on a store window. The truth is, we can joke about ourselves and our flaws among peers -- but we don't want major corporations joking about us. If a friend tells us that we are wearing stripper heels, we laugh. If a stranger tells us that we are wearing stripper heels we may slap them. Especially if the stranger is a man. Nine West just painted themselves into that stranger that is poking fun at us about our frivolity. They wanted to be in on the joke, but the truth is they aren't our friend, so how could they be?